Destination Development - Monlife

Destination Management

Tourism is vital to Monmouthshire’s economy and generates income to support a wide range of businesses that benefit from spending by visitors. According to figures supplied by tourism economic indicator STEAM (Scarborough Tourism Economic Activity Monitor), the sector brought in £219 million to Monmouthshire in 2018 and supported the equivalent of 2,989 full-time jobs. These jobs accounted for approximately 10% of the workforce. Each visitor contributed to the county’s economy by purchasing food and drink, fuel, services and accommodation, spending on average more than £66 per day (STEAM 2017). For more facts and figures on tourism in Monmouthshire, including results of visitor and business surveys, click here.

Monmouthshire’s Destination Management Plan is the document which guides tourism development, management and marketing of the County. Monmouthshire’s current Destination Management Plan was approved by MCC Cabinet on Wednesday 10th January 2018. Progress on delivery of the Plan is overseen by Monmouthshire’s Destination Management Partnership which reports to Monmouthshire’s Public Service Programme Board. You can find information on Monmouthshire’s Destination Management Plan and Destination Partnership here.

For details of the wide range of business and marketing support provided by Visit Monmouthshire, click here.

For inspiration and to find out where to stay, what to see and do, and what’s on in Monmouthshire, see our visitor website  

For recommendations and tailored advice on visiting Monmouthshire, contact friendly staff at one of our Tourist Information Centres (TICs).